"Total travel has done a great job of collecting the audience and the data... we have the programs and the technology to take it to the next level."
"We're incredibly excited about the travel category and we know Australians are particularly interested in travel," Lund says. "Travel represents a large proportion of the online advertising market."
Totaltravel.com, founded in 1999, attracts about 1.2 million unique browsers a month and has 500,000 subscribers to its email marketing list. It is the second largest online information site behind Wotif.com.
Industry sources estimated Totaltravel turned over about $10 million a year with earnings of $3 million.
"Totaltravel.com.au contains 167,000 listings to restaurants, shops and tourist attractions."
The Australian domestic travel market was valued at nearly $65 billion last year, he says.
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