eBay sees big market in immediate sales

eBay Australia is shifting its focus away from the online auctions that made the business famous, as consumers display a preference for buying items immediately rather than battling fellow shoppers for the prize.

The changes include new fee structures that are designed to encourage the estimated 52,000 Australian that earn a primary or secondary income though ebay to place more goods up for immediate sales. ebay Australia also hoped to encourage more manufacturers and retailers to establish a presence on its web pages through the new buy in now offering. More than 5 million people who visit ebay.com.au in an average month increasing prefer to purchase in fix price.Buyers are telling that they want the same convenience and immediancy of payment on ebay as they get in their favourite department store.
having said that online-only represents 3 percent of total retail sales in Australia compared with 7 to 8 percent in THe US and UK.


Ebay said that the new pricing structure , which lowered the upfront cost of listing a product on ebay and increased ebay's take from the final sale of a product, would reduce the risk businesses faced in listing goods that weren't sold.