How we size up
According to IWS, the top 5 countries with the most internet users are:
1 - China (298,000,000 users, or 22.4% of their population)
2 – US (227,190,989, or 74.7%)
3 – Japan (94,000,000, or 73.8%)
4 – India (81,000,000, or 7.1%)
5 – Brazil (67,510,400, or 34.4%)
Australia comes in at 25th, with 16,926,015 internet users.
But we zoom all the way up to 7th place if we measure what percentage of the population uses the internet – a whopping 80.6 per cent, according to IWS.
"The Australian online population has now reached maturity in terms of the number of people online and their experience using the internet," Mr Higginson said.
"Despite this fact, the rate of internet participation, Australia-wide, increased notably for the first time in several years ," he said, adding that the latest Nielsen statistics showed it had jumped 6 percentage points to 86 per cent.
However, even experts aren't keen to guess when every person in the world will be online
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